Introducing CFG, a brand built for a changing world

The future promises to be profoundly strange. Not only are we seeing political and economic realignment happening across all levels, we are also on the precipice of transformative technological advances – from artificial intelligence, to bio-and neuroscience – and all this against the backdrop of increasingly drastic climate disruption.

It is very likely that our world will be reshaped, and in unprecedented ways.

We were founded precisely to help navigate through this uncertainty. And, just after the latest College of Commissioners has been confirmed and people’s thoughts turn to 2025, we are taking a moment to update our brand.

Please welcome the refreshed Centre for Future Generations.

CFG got started in late 2023 with high ambitions and a handful of early staff members. In a 12 month period, we have grown to almost 40 experts and fellows, established a thriving community of peers and supporters, and published more than 50 pieces of analysis, commentary, and research. 

As Brussels gears up for a new legislative cycle, this was a perfect moment to reflect on how the look, feel, tone and overall presentation of our organisation reflects our mission and values. Here are some highlights:

• The new(ish) name. After extensive testing and workshopping, we decided to simplify our name and retain the core focus – ‘future generations’ – at the heart of our brand. We just needed to smarten up the presentation a little. Besides, who can really remember a four letter initialism?
• Our bold new identity. Our topics are eye-catching and a little esoteric. While we focus on technology in our work, at the end, we’re concerned with its impact on us, our communities, and societies. Our new identity aims to reflect this focus. And we have a new Seinfeld-esque dictum to go with it: no navy blue, no pictures of buildings.
• A new website. The modern information ecosystem does not revolve around PDFs, so we needed to build an easy to use and compelling home for all the interesting thinking our team is putting together. We have big plans for this place – so watch this space for more features to come.

Of course, the most important things haven’t changed.

We still exist to make sure that powerful technologies benefit current and future generations. Our team will keep supplying rigorous, independent, policy-oriented research and analysis that connects the dots between the emerging technologies and the principles of good governance. And we remain an independent resource for policymakers to tap into as they look to navigate the uncertainties facing them.

Stay in touch by following us on LinkedIn, our newly created channels over on Bluesky and X, and sign up to our newsletter here.

What will the world look like after the next breakthrough? The answer is that no one really knows. It’s hard, if not almost impossible, to predict the societal implications of technological transformations while we are (and we all are) living through them. 

We’re bound to play a guessing game with technology and history shows us that, all too often, society hands over control to profit-driven private actors who rarely ask those big-picture, longer-term questions.

That is why we exist. Our job is to find clarity in the blur.

We look forward to sharing that work with you in 2025 and beyond.